The recently concluded foot ball world cup throws open an interesting
analogy for business enterprises as they envisage similar challenges as encountered
by the teams in the 2014 Brazil World
Cup.
a.Disruptive change :
The traditional
South American style of football is challenged by the innovative European style
or the emerging Africana style. Brazil
being a victim of this change.
Businesses however large they may be , have to keep their eyes
& ears open. Marketing department needs to constantly identify the trend in
the Market Place & help organization to quickly equip itself to address
this change.
b.Backup Plan :
Brazil failed
to have a contingency plan. They were over dependent on a few of their set
players.They did not sufficiently equip themselves to address any eventualities to their Players
Enterprises should always have Plan B even though they do not
foresee any challenge immediately as misfortune always strike out of the blue leaving
the enterprise dumbstruck.
c.Individual Talent Vs Team Talent :
Brazil &
Argentina might have individual talent in their Players but then as a Team
Germany could wade off this challenge
Individual talent is desirable in an enterprise but then it is the
onus on the Marketing Department to develop suitable strategy to synergise this
talent operating in silos, to an Organisational Talent & thereby gain competitive advantage at
the market place.
d.Hype :
There was considerable hype created for the Brazilian
Football team with predictions fmade for their becoming the winners in the World Cup-2014. Brazilians
were carried away in this hype without a rational analysis.
Marketing
department in an enterprise should always administer the right dosage of hype at
the Market place else it may boomerang .
